Descriptive transcript:

Description: This video uses footage, on screen text, animated lines and narration to explain a Great-west Lifeco promotion.
♪ Soft uplifting music ♪
Narrator: Life doesn't move in a straight line.
Description: A white line grows from the bottom of the screen.
Narrator: It twists and turns.
Description: The white line turns and spirals towards the centre.
Narrator: Rising in moments of joy.
Description: The line rises creating a peak before falling.
Narrator: Shifting in times of challenge.
Description: The line bounces creating an outline of a cloud that begins to rain.
Narrator: Always stretching towards new possibilities.
Narrator: And through it all the milestones,
Description: The line draws the outline of a graduation cap.
Narrator: the setbacks
Description: The line illustrates a person walking on crutches.
Narrator: and the leaps forward.
Description: The line illustrates a couple standing in front of a home.
Narrator: We're here.
Description: The line flows into the Great-West Lifeco logo. Canada Life, Empower and Irish Life logos sit beneath.
Narrator: Here for families planning their futures.
Description: A photograph of a father and daughter playing with bubbles pans onto screen. The line animates onto the still photograph, wrapping around the father and daughter.
Narrator: For businesses supporting their people.
Description: Pan to a photograph of a man leading a business meeting. The line animates onto the still photograph, wrapping around meeting participants.
Narrator: For communities growing stronger together.
Description: Pan to a photograph of people planting new seedlings. The line animates onto the still photograph, wrapping around the people.
Narrator: And for every stakeholder who believes in our vision,
Description: An outline of a world map is animated onto the screen.
Narrator: backed by the strength of our brands,
Description: The map zooms onto North America as Canada Life and Empower logos appear. A line flows across the screen and outlines Europe as the Irish Life and Canada Life logos animates on.
Narrator: enabled by the power of advice,
Description: The line animates a speech box resembling Irish Life's logo.
Narrator: driven by our commitment to creating lasting value.
Description: Pan to a photograph of a family spending time at the beach. The line animates over the still photography, flowing around the family.
Narrator: We're here to provide the stability and support that life demands,
Description: Pan to a photograph of a man struggling up the stairs. A woman holds his hand for support. The line animates around the railing of the stairs.
Narrator: not just for today,
Narrator: but for tomorrow.
Description: Pan to a photograph of an elderly man, a young woman, and a child. The child and elderly man read a book together. The line animates around the family.
Narrator: For confidence.
Description: The line animates the outline of a pregnant person.
Narrator: For possibility.
Description: The line animates the outline of two children running.
Narrator: For dreams.
Description: The line animates the outline of a hot air balloon
Narrator: It takes more than a plan.
Description:Pan to a photograph of an older woman outside on her laptop writing in a notebook. The line animates around the woman.
Narrator: It takes a trusted partner.
Description: Pan to a photograph of a person in a virtual meeting. The line animates around the laptop.
Narrator: That's why we're here with you.
Description: The line animates to text on screen reading "Here with you"
Narrator: Here for life.
Description: "Here with you" transitions to the words "Here for life"
Description: Transition to the Great-West Lifeco logo with Canada Life, Empower and Irish Life logos beneath.