London Life

On January 1, 2020, The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company, and their holding companies, Canada Life Financial Corporation and London Insurance Group Inc., amalgamated into a single company – The Canada Life Assurance Company.

Learn moreOpens a new website in a new window

London Life Insurance Company has been helping Canadians meet their financial security needs since 1874.

Founded in London, Ontario, London Life offers financial security advice and planning through its Freedom 55 Financial™ division. Freedom 55 Financial offers London Life’s brand of investments, savings and retirement income, annuities, life insurance and mortgage products.

Within Freedom 55 Financial, the Wealth & Estate Planning Group is a specialized segment of advisors focused on the complex needs of affluent Canadians.

A London Life subsidiary, Quadrus Investment Services Ltd., offers an exclusive lineup of mutual funds under the Quadrus Group of Funds™ brand.

London Life has the largest number of participating life insurance policies in force in Canada and has distributed dividends to its participating policyowners every year since 1886. Group retirement and savings products issued by London Life are distributed under the Great-West Life brand.

London Life is a subsidiary of Great-West Life. Together, London Life, Great-West Life and Canada Life serve the financial security needs of more than 12 million people across Canada and are members of the Power Financial Corporation group of companies.

London Life participates in international reinsurance markets through its branch in Barbados and its London Reinsurance Group subsidiary.